Go Lighter, Go Longer.
A metaphorical exploration of air and the negative space it occupies.
The Air Max 2017’s ultralight support and maximum comfort are portrayed through a series of visual metaphors inspired by scenarios encountered on an everyday run.
As part of the in-house team at ManvsMachine, I was involved in the R&D stage as well as the production for both print and video.
Concept, Design & Direction: ManvsMachine
Client: Nike Europe