• Work
  • About

Fred Huergo

Selected Commercial Work

  • Work
  • About

iMac Pro

As part of the in-house team at ManvsMachine, I worked on the film for Apple's iMac Pro Creator films.

My role was in the design and development of the film, as well as creating a custom algorithm that would create stacked and pyramidical buildings, with additional parameters that would automate the addition of details, variations, and subtle secondary animation.

Concept, Design & Direction:
ManvsMachine

Client:
Apple

Audio:
Zelig

Born Mercurial

As part of the in-house team at ManvsMachine, I worked on the campaign for Nike's 2018 Born Mercurial Campaign.

My role was full involvement during the R&D, Design, and Production stages. I worked on shots for the film, as well as content for print and social media. 

 

Client:
Nike / Nike Brand Design

Agency / Director / Design & VFX:
ManvsMachine

DOP:
Rina Yang

Sound Design:
Echolab

Additional footage supplied by Nike, Inc.

Ilohas

Working as part of the in-house team at ManvsMachine, was involved in this project throughout the stages of R&D, design, and production.
I developed the moss system, particle & dust simulations, as well as did keyframed & procedural animation, lighting and shading.

Concept, Design & Direction:
ManvsMachine

Client: Ogilvy & Mather (Japan)

Music: Bo En

Sound Design & Mix: Echolab

Logitech: G433

Working as part of the in-house team at ManvsMachine, I worked on the animation as well as print work for Logitech's launch of their new G433 headphones.
I worked on a number of shots and was involved during the whole production. My roles included research & developent, animation, simulation, lighting, shading and rendering. 

 

Concept, Design & Direction:
ManvsMachine

Client:
Logitech

Audio:
Zelig

Campbells

As part of the in-house team at ManvsMachine, I worked on the promo video for Campbell's soup.

My role was creating shaders and image-based textures that would hold up under close-up, be it from the photogrammetry source or from my own macro photography (sometimes a blend of both).

Design & Direction:
ManvsMachine

Agency:
BBDO

Production Company:
ManvsMachine / Best Friend

Photogrammetry:
TNG Visual Effects

Audio:
Zelig

V E R S U S

As part of the in-house team at ManvsMachine, I worked on the promo video for Maxon's Cinema4D release R18.

I developed the lighting style, many of the shaders, and also worked on animation, compositing and the final grading. These elements were paramount in establishing the look, feel, and mood of the film.

 

Concept, Design & Direction:
ManvsMachine

Client:
Maxon

Audio:
Resonate

Nike Air Max Day 2017

As part of the in-house team at ManvsMachine, I worked on following films for Nike's 2017 launch of Air Max Day global campaign.

Throught R&D and production, my roles included design, simluations, animations as well as shading and rendering.

Concept, Design & Direction:
ManvsMachine

Client:
Nike Brand Design

Audio:
Zelig

Nike Air Max 2017

As part of the in-house team at ManvsMachine, I was involved in the R&D stage as well as the production for both print and video.

 

Concept, Design & Direction: ManvsMachine

Client: Nike Europe

Audio: Zeligsound

Nike Air Max Day 2016

Working as part of the in-house team at ManvsMachine, I worked on Nike’s animations for the launch of 2016's Air Max Day.  My focus on this project was to build flexible and robust animation rigs for the team, create assets, as well as develop the iridescence shader, as well as overall R&D for both technical and shader-based tasks.

 

Concept, Design & Direction:
ManvsMachine

Client:
Nike Brand Design

Audio:
Resonate

Nike Air Max 2016

As part of the in-house team at ManvsMachine, I was involved in the R&D stage as well as production for both print and video.

I worked on all aspects including animation, lighting, shading and compositing.

 

Motion Design & Direction: ManvsMachine

Client: Rosie Lee

Audio: Zeligsound

Nike SNKRS

As part of the in-house team at ManvsMachine, I was involved in animation, compositing, and shader optimization for the localized films in different countries and their respective formats.

 

Concept, Design & Direction: ManvsMachine
Client: Nike Global

Audio: Resonate

Sky: Star Wars

Working as Cinema4D Lead at The Mill+ we created this stylized panorama for the launch of Sky's Star Wars channel under the guidance of Industrial Light & Magic, .

My role was leading the C4D team and liaising with other teams. The execution counted on a wide collaboration within other departments within The Mill such as their 2D, FX, and Matte Painting teams, all of which came back together in Cinema4D.


Client: Sky Creative

Direction & Production: Mill+

Nike Flyknit

Working as part of the in-house team at ManvsMachine, I worked on Nike’s promo video for their 2016 Innovation conference.
I worked on a number of shots and was involved induring the whole production, from r&d, to animation, lighting, shading and rendering. My main focus was on the shots regarding feather as well as developing the iridescent shader.

 

Concept, Design & Direction:
ManvsMachine

Client:
Nike Brand Design

Audio:
Zelig

D&AD 2015

Working as 3D Lead Artist at The Mill+, I led the C4D team to create the awards for the 2015 D&AD Awards. My roles included design, modeling, shading and lighting.

Client: D&AD Awards 2015

Production & Direction: Mill+ 

Resonate 2015

A collaboration with Director Antar Walker and 3D Artist Matt Whitewood for the FIELD's 2015 Resonate title sequence.
My role was to create tools and assets to fit with the theme and art direction, as well as bespoke user interfaces for easy animation.

Client: Resonate

Direction: Antar Walker / FIELD

iMac Pro

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Born Mercurial

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Ilohas

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Logitech: G433

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Campbells

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V E R S U S

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Nike Air Max Day 2017

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Nike Air Max 2017

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Nike Air Max Day 2016

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Nike Air Max 2016

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Nike SNKRS

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Sky: Star Wars

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Nike Flyknit

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D&AD 2015

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Resonate 2015

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